About
The company in the middle
MASA exists because the distance between a good Malaysian product and a Gulf customer is administrative, not geographic.
Masa for Trade and Marketing LLC is registered in the United Arab Emirates, based in Musaffah, Abu Dhabi. We work with Malaysian manufacturers who have a proven product at home and no practical route into the Gulf.
That route is rarely blocked by demand. It is blocked by registration files, labelling rules, an importer of record, and the simple fact that a distributor in Dubai will not take a call from a factory in Penang without someone in between who is accountable in-market.
MASA is that someone. We carry the product from registration through to the shelf, and we stay accountable for it in the market where it is sold. We work beyond Malaysia when a product warrants it, but Malaysia is the corridor we know best — and Malaysian halal certification is among the most respected in the world, which counts for a great deal in this region.
Company
- Legal entity
- Masa for Trade and Marketing LLC
- Registered
- United Arab Emirates
- Sourcing
- Malaysia
- Markets served
- UAE, expanding across the GCC
Ownership
Owned in both markets.
MASA is held by three partners — Emirati, Jordanian and Malaysian — and run day to day by an Arab team in Abu Dhabi.
That composition is the company. The Emirati partner gives the business standing in a market where standing is what opens the door. The Jordanian partner brings the commercial depth of the wider region. The Malaysian partner means the person reading your email has sat where you are sitting.
A Malaysian company with a Dubai address does not have the first. A Gulf trading house does not have the last. We are not a bridge by description — we are one by ownership.
Mr. Faizal Zainon
Founder & Executive Leadership
Malaysia
Business Strategy · Entrepreneurship · Market Development
Dr. Saher Ali
Strategic Leadership
Jordan
Research · Innovation · International Collaboration
Dr. Ahmad Alawar
Strategic Leadership
United Arab Emirates
UAE Market Insight · Institutional Networks · Strategic Advisory
Talk to us in English, Arabic or Bahasa Malaysia, whichever is easiest.